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Aramis Partners with Ford for Mustang Fragrance

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By: Jamie Matusow

Editor-in-Chief

Aramis and Designer Fragrances, a division of a subsidiary of The Estee Lauder Companies, announces its partnership with Ford to introduce Mustang, a new men’s scent that embodies the spirit of today’s man: strong, confident and driven. Mustang, the new fragrance for men will launch in July 2007 to retailers nationwide and rollout to mass merchandisers and chain drug stores in August 2007. The Mustang fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang scent will also be available in a 3.4oz/100ml After Shave (SRP: $25).

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